We get it, it’s hard to know what to spend on book marketing! What’s a reasonable budget? How do your goals affect the kinds of firms you should be talking to and the quotes you should expect to get?

There’s no right or wrong answer really, instead, it’s more about recognizing what you need, versus what you want, how much you’re able to do on your own effectively, and how much you should really hand off to a professional – at least at the start, to get you established.

So we thought it was a good time to talk about the elephant in the room: How much should you expect to spend on your book promotion?

And the million-dollar question (pun intended): How much money does it take to make a best seller? You can probably expect our answer to this one, but who knows, we may surprise you!

Our goal for this episode is to discuss why having a budget is not only imperative but also empowering. Know your limits and find a firm that can work with them.

Remember to leave a review for the podcast and email us to let us know, we’re always finding creative ways to thank followers!

Resources and Free Downloads

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Be sure to sign up for our newsletter on the right-hand side of our blog homepage. If you haven’t opened a recent one your registration may have lapsed.

Definitely follow us on Instagram for book marketing tips and some much-needed levity!