Learning how to build an audience is a never-ending job, because things will inevitably change as genres shift, publishing evolves, and as book discovery grows!

But don’t get overwhelmed, this is a good thing, because nothing is interesting that never changes, especially for book lovers.

So look at the challenge to build an audience as part of your ongoing book promotion, and add it to your monthly book marketing planner (link in Resources) as a special call out, because building an audience is a very unique type of marketing.

Here’s why:

• You build an audience to support your brand long term, not just sell a single title
• You build an audience to create return buyers for future releases
• You build an audience in an effort to create super fans, and then a Street Team
• You build an audience because it makes every future marketing effort more effective

Now that I’ve hopefully convinced you why building an audience deserves a special call out on your book marketing plan, I want you to listen to this episode to better understand why and how BookBub can be an excellent tool.

Some of our favorite reasons to use BookBub:

• It’s budget friendly
• It’s targeted and focused on your audience
• It’s easy to use for even short notice or very limited time promotions
• It’s viewership is always growing, so you’re constantly getting access to new readers

Hopefully you’re intrigued enough to listen to the whole episode, and we look forward to your feedback on the show!

Full-length episodes from our book promotion podcast go live every other Thursday. You can stream episodes from our website, or wherever you listen to podcasts.

Plus, you’ll want to follow us on your preferred podcast platform in order to catch our helpful (and often comical) minisodes that go live every other Friday.

The minisodes are a grab bag of topics to include industry rants, publishing predictions and breaking news, basic (yet critical) business advice for authors, and more!

Do you have suggestions for future episodes?

We would love to hear from you in the comments section!

Resources and Free Downloads

Download our free monthly book marketing planner.

Check out all the episodes of our book promotion podcast anywhere you listen to podcasts!

Check out the media section on our blog.

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