What to Do When Author Marketing Goes Against Your Nature

by Penny Sansevieri | Sep 15, 2022 | Book Marketing Basics

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Author marketing is complicated for many of us because we live in our heads so much!

I can come up with ideas and brainstorm all day long, but I have a team to work with me on the planning and execution, because it’s a lot for one person to do on their own.

And I feel confident sharing the fact that the majority of the clients we work with would rather focus on writing their next book, that’s why they leave the author marketing to us.

So what can you do if you’ve been nodding your head this whole time and can’t wait to share the below meme on your own social media, or at minimum, forward it to an author friend?

Choose author marketing strategies that compliment your skills and interests.

I have a team because we all have different areas we focus on, so doing it all on your own is absolutely a huge task. So, to narrow things down, I recommend doing things that suit you.

If you’re great at writing content, you might be able to create a really interesting blog.

If you’re artistic, I bet you’d be able to create some really engaging images for Instagram.

If you’re comfortable making videos on your phone, let those take the lead and get them added to Author Central.

And if you’re more of a “behind the scenes” person, schedule monthly limited time discounts with coordinating BookBub ads.

Be more consistent and track your successes.

Download our monthly book marketing planner from the Resources and Free Downloads section below and fill it out in 3-month increments.

No single author marketing activity is going to move the needle dramatically, but consistent, repeat marketing efforts will start to create a steady flow of traffic to your book page on Amazon.

More of the right eyes means more sales.

Plus, consistent efforts will also give you a better idea of what efforts are really worth your while. Stick to a plan for 3 months at a time to really assess whether it’s working in your favor.