I thought I would give you a head start on some July Observances that feature reader and book-centric themes to support your author branding and content ideas!
You can use these holidays as inspiration for your newsletter, blog, or social media posts.
As always, your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them!
Also, remember: Your goal is to encourage engagement – never post flat content; be creative with how you pull others into the conversation and offer ways for them to engage easily.
You can do polls, giveaways, fan art contests, or anything else! This is an opportunity to get creative. Just remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.
If you need additional support on translating these author branding and content ideas into actual posts, consider signing up for email coaching with me, and we’ll get personal! I’ll link the sign-up down below.
And don’t forget to grab our Monthly Book Marketing Planner from the Free Resources and Downloads section at the end of this post. Planning ahead is essential to your success!
Remember, being an author demands creativity, and it also demands authenticity when developing a marketing plan.
I hope this reminder is a good head start for July! Let me know down in the comments how you plan to use these holidays for your content and author branding.
Resources and Free Downloads
Monthly Book Marketing Planner
Check out Jane Friedman’s site, she’s an excellent resource
How to Know if You Should Be On TikTok: Book Marketing Podcast Episode