Reading Time: 5 minutes

It’s time to run through our August observances and unique author brand enhancements and content ideas for your monthly book marketing plan!

Without a regular connection to readers, you’re just another book on the shelf.

Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.

This is part of really refining your author brand!

Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way.

And what’s really key: content ideas don’t always have to stem from your genre or topic.

When it comes to author marketing and building an author brand, ensuring that your fans and followers have ways to connect with you on a more personal level is as powerful as speaking about your genre and topic.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun August observances for 2021.

I’ve also included a few content ideas and angles to help spark your creativity and help you wrap your mind around how to work them into your author branding.

Not all of these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought-provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!

There are always a lot of holidays around food, drink, and cooking, so get ready to share recipes or tag local fave establishments and ask followers to share theirs. The same goes for activities: this is a great chance to take selfies and/or to share a bit about yourself outside of being a writer.

These also open up opportunities for you to make recommendations for products – no, not official ads, but again, people love to follow someone who’s a great resource. Think outside the box to come up with ways you can help people out and make their lives easier or more exciting.

Keep in mind: ALL of your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them!

Also remember: Your goal is to encourage engagement – never post flat content; be creative with how you pull others into the conversation and offer ways for them to easily engage.

If you feel a little guilty about the lack of book marketing planning you’ve done so far in 2021, use this list as a productive kick in the rear. Commit to writing some form of content every day and use it on social, for your blog, in your newsletter – get creative!

Giving yourself a bar to reach is the first step to upping your author branding game.

Kick-off a great year of book marketing and promotion by grabbing our Monthly Book Marketing Planner from the Free Resources and Downloads section at the end of this post.

Do polls, giveaways, fan art contests: remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.

If you need some additional support on how to translate these ideas into actual content and posts, consider signing up for email coaching with me and we’ll get personal!

Getting Started with August Observances

Start with these month-long ideas! Several offer opportunities to support a cause close to your heart by sharing stories, raising awareness, and/or giving your followers ways to donate money, time, and love to your favorite issues.

Admit You’re Happy Month

Family Fun Month

International Pirate Month

National Catfish Month

National Eye Exam Month

National Golf Month

National Picnic Month

Peach Month

Romance Awareness Month

Water Quality Month

August Observances by the Week

Week 1 – International Clown Week

Week 1 – National Simplify your Life Week

Week 2 – National Smile Week

Week 3 – Friendship Week

Week 4 – Be Kind to Humankind Week

August Observances Promotions

August Observances by the Day

August 1 

Friendship Day

International Forgiveness Day

National Girlfriends Day

National Mahjong Day

National Mountain Climbing Day

National Raspberry Cream Pie Day

Sisters Day – This is a great reason to call out special characters in your book if you’ve got a dynamic sister duo.

August 2

National Coloring Book Day – If you’ve written any kind of children’s book it’s worth bringing attention to this day, celebrate books for kiddos and work your title into the mix.

National Ice Cream Sandwich Day

August 3

Grab Some Nuts Day

National Watermelon Day

August 4

National Chocolate Chip Cookie Day

U.S. Coast Guard Day

August 5

National Underwear Day

National Oyster Day

Work Like a Dog Day

August 6

National Fresh Breath Day

Wiggle Your Toes Day

August 7

Campfire Day

International Beer Day

National Clown Day

International Hangover Day

National Lighthouse Day

National Mustard Day

Professional Speakers Day

August 8

International Cat Day

Summer Olympics Closing Ceremony

Sneak Some Zucchini onto Your Neighbor’s Porch Day

Middle Child’s Day

August 9

Book Lover’s Day – Plan a special promotion, a limited time discount, a BOGO, don’t let this big opportunity pass you by, get busy.

August 10

Lazy Day

National S’mores Day

August 11

Presidential Joke Day

Son and Daughter Day

August 12

World Elephant Day

August 13

Blame Someone Else Day

Friday the 13th

Left Hander’s Day

National Kool-Aid Day

August 14

National Creamsicle Day

August 15

Feast of the Assumption

Relaxation Day – This is another excellent reader-centric opportunity, relaxing with a book is the pinnacle of self-care, help your followers by reminding them to participate.

August 16

National Tell a Joke Day

August 17

National Thriftshop Day

August 18

Bad Poetry Day

August 19

Aviation Day

National Potato Day

August 20

National Radio Day

World Mosquito Day

August 21

National Honey Bee Awareness Day

National Spumoni Day

Senior Citizen’s Day

Poet’s Day – Poetry has always been such an emotional, yet complicated genre to promote and get in front of the right people, but this is a great reason to kick off a marketing push, start creating memes with samplings of your work, use today to commit to better promotional efforts going forward!

August 22

Be an Angel Day

National Tooth Fairy Day

August 23

Ride the Wind Day

August 24

Iconic American Restaurants Day

Vesuvius Day

August 25

Kiss and Make Up Day

National Banana Split Day

August 26

National Dog Day

Women’s Equality Day

August 27

Just Because Day

August 28

Stuffed Green Bell Peppers Day

World Daffodil Day

August 29

International Bat Night

More Herbs, Less Salt Day

August 30

Frankenstein Day

Toasted Marshmallow Day

August 31

We Love Memoirs Day – Memoirs are a document of the human experience, and an amazing way for people from all over the world, and different cultures, to feel more connected with one another. If you’re a memoir author use this day to get the word out about your book, naturally. But as an author take the time to share a memoir you’ve enjoyed, recommend it on your social, and log in to rate and review the book on Goodreads and Amazon if you haven’t already and encourage others to share and do the same.

National Eat Outside Day

National Trail Mix Day

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity when developing a marketing plan to support your author brand.

Coming up with unique content ideas for authors as part of your marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these August observances should really help.

Resources and Free Downloads

Monthly Book Marketing Planner

10 Best Emily Dickinson Poems

How to Launch a Book with a Full Time Job and Life

Get a Polished Author Brand in 10 Minutes

Author Marketing Experts

Subscribe Today

Sign up for a free subscription to Book Marketing Alerts, our once-monthly roundup of publishing and publicity guidance for authors.

As a special welcome gift we'll also send you our Monthly Book Marketing Planner, the organizer every author needs to succeed!

You have successfully subscribed! Check your inbox for details.