Hello and welcome to our list of July observances and unique author brand enhancements and content ideas for your monthly book marketing plan.
Without a regular connection to readers, you’re just another book on the shelf. Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.
This is part of excelling with your author brand!
Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way.
And what’s really key: content ideas don’t always have to stem from your genre or topic.
When it comes to author marketing and building an author brand, ensuring that your fans and followers have ways to connect with you on a more personal level is as powerful as speaking about your genre and topic.
How to Use My Content Ideas
Below are holidays and just plain wacky and fun July Observances for 2021.
I’ve also included a few content ideas and angles to help spark your creativity and help you wrap your mind around how to work them into your author branding.
Not all of these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought-provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!
There are always a lot of holidays around food, drink, and cooking, so get ready to share recipes or tag local fave establishments and ask followers to share theirs. The same goes for activities: this is a great chance to take selfies and/or to share a bit about yourself outside of being a writer.
These also open up opportunities for you to make recommendations for products – no, not official ads, but again, people love to follow someone who’s a great resource. Think outside the box to come up with ways you can help people out and make their lives easier or more exciting.
Keep in mind: ALL of your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them!
Also remember: Your goal is to encourage engagement – never post flat content; be creative with how you pull others into the conversation and offer ways for them to easily engage.
If you feel a little guilty about the lack of book marketing planning you’ve done so far in 2021, use this list as a productive kick in the rear. Commit to writing some form of content every day and use it on social, for your blog, in your newsletter – get creative!
Giving yourself a bar to reach is the first step to upping your author branding game.
Kick-off a great year of book marketing and promotion by grabbing our Monthly Book Marketing Planner from the Free Resources and Downloads section at the end of this post.
Do polls, giveaways, fan art contests: remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.
If you need some additional support on how to translate these ideas into actual content and posts, consider signing up for email coaching with me and we’ll get personal!
Getting Started with Content Ideas
Check out these month-long observances. Several offer opportunities to support a cause close to your heart by sharing stories, raising awareness, and/or giving your followers ways to donate money, time, and love to your favorite issues.
Cell Phone Courtesy Month
Dog Days of Summer
National Blueberry Month
National Anti-Boredom Month
Unlucky Month for weddings
National Cell Phone Courtesy Month
National Grilling Month
National Hot Dog Month
National Ice Cream Month
National Park and Recreation Month
National Picnic Month
National Watermelon Month
Daily Observations for July
Canada Day / Dominion Day
Creative Ice Cream Flavors Day
International Chicken Wing Day
International Joke Day – Are you a comedian? Or do you at least try to be one? Give your readers a taste of your sense of humor today with a funny quote from your book!
National Postal Worker Day
I Forgot Day
World UFO Day – If you’ve ever written a book about aliens, this is your day to post about it! Share your book cover, or some fan art of your extraterrestrial characters.
Compliment Your Mirror Day
Eat Beans Day
International Cherry Pit Spitting Day
Stay out of the Sun Day
Build A Scarecrow Day
Independence Day (U.S.) – Any author with a historical U.S. novel or a military book should recognize this day with a commemorative post. Share about your time in the military or what the country means to you! You can also keep it a little less deep with your plans for the long weekend.
National Country Music Day
Sidewalk Egg Frying Day
National Apple Turnover Day
National Bikini Day
International Kissing Day – Have your written a steamy romance? Share the best kiss in your book with a teaser snippet.
National Fried Chicken Day
Global Forgiveness Day
Father Daughter Take a Walk Together Day
National Strawberry Sundae Day
Body Painting Day – Get a little creative today with some body paint! Whether you create something new to share your passion for art or paint something reminiscent of your book, be sure to share your work with your followers.
National Blueberry Day
Video Games Day
National Motorcycle Day
National Sugar Cookie Day
Teddy Bear Picnic Day
Cheer up the Lonely Day
National Blueberry Muffins Day
World Population Day
Different Colored Eyes Day – Do one of your characters have heterochromia? Share a picture or art piece of your character’s striking gaze.
Pecan Pie Day
Barbershop Music Appreciation Day
Embrace Your Geekness Day – Most authors can relate to this day, especially if your books tend to fall into the fantasy or sci-fi genres. Don’t try to hide it, tell your followers about all your favorite geeky things! Maybe you’re passionate about your favorite fandom, or you have tons of series to recommend, let them know.
Fool’s Paradise Day
National French Fries Day
National Nitrogen Ice Cream Day
National Macaroni and Cheese Day
National Nude Day
Shark Awareness Day
Be a Dork Day
Cow Appreciation Day
Tapioca Pudding Day
Fresh Spinach Day
World Snake Day
Peach Ice Cream Day
World Emoji Day
Yellow Pig Day
National Caviar Day
National Ice Cream Day – Treat yourself to a big scoop or two and tell your readers and followers why you’re celebrating! Did you finish a few new chapters ahead of schedule? Are you wrapping up on your next draft? Let them know that things are happening, and they’ll get excited.
Women’s Dive Day
National Daiquiri Day
National Raspberry Cake Day
National Ice Cream Soda Day
National Lollipop Day
Ugly Truck Day
National Be Someone Day – Take today to tell your readers what makes you “someone.” What are you really proud of yourself for?
National Hot Dog Day
National Junk Food Day
Summer Olympics Opening Ceremony – Break out your flags and your face paint, and let your readers know who, or what, you’re excited to watch!
Vanilla Ice Cream Day
Amelia Earhart Day
National Day of the Cowboy
National Tequila Day
Tell an Old Joke Day
Culinarians Day – What a more perfect day to talk about your favorite recipes from your cookbook! Post a few pictures and tease your followers’ tastebuds.
National Chili Dog Day
Threading the Needle Day
All or Nothing Day
Aunt and Uncle Day
Take Your Houseplants for a Walk – There are a lot of reasons to walk today and if you have a green thumb, this might be the best of them! Snap a picture of you and your ferns out taking in a beautiful summer day.
Take Your Pants for a Walk Day
Walk on Stilts Day
National Milk Chocolate Day
International Tiger Day
National Chicken Wing Day
National Lasagna Day
National Cheesecake Day
International Day of Friendship
System Administrator Appreciation Day
Mutt’s Day – Do you have a mutt? Well, your followers would love to see it! Just about everyone likes to see a precious pup on their feed.
National Avocado Day
National Watermelon Day
Remember, being an author demands creativity, and it also demands authenticity when developing a marketing plan to support your author brand.
Coming up with unique content ideas for authors as part of your marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these June observances should really help.
Resources and Free Downloads
Monthly Book Marketing Planner
Powering Up Your Email Book Marketing and Promotion
The Best Book Marketing Tips for Getting Discovered and Making the Sale