Book marketing on Amazon is critical, and ads are more popular than ever.
But Amazon ads, when done right, have lots of advantages beyond the obvious ones! Let’s dig into a few examples that really inspire the work I do:
Amazon Ads Give Thousands of Impressions for Free
Since Amazon is on a pay-per-click system, you can literally get thousands of impressions for free. You might wonder why this matters if someone isn’t clicking on your book? Because multiple impressions sell books. The more a reader sees your book pop up, the more they might be inclined to buy it.
Impressions matter because impressions are visibility – and in an age when there are 4,500 books published each day, visibility absolutely matters.
Ads Help Amazon “Learn” Your Book
One of the biggest challenges authors face when loading their book onto the Amazon platform, besides deciding how to market a book, is Amazon’s internal “learning” system. It can take Amazon anywhere from 3 weeks to 3 months to actually learn your book – meaning know where it should be placed in the great, big ecosystem that is Amazon.
Book marketing on Amazon with ads helps to kick the learning factor into high gear. This helps to give your book better placement overall, and not just for paid ads, but also for organic optimization as you’ll discover next.
Ads Improve Your Optimization
I’m a big fan of optimizing your book with keywords, but Amazon ads have an added boost a lot of folks don’t know about: it offers some organic optimization when you run your ads. Let me give you an example.
When I first loaded my book “How to Sell Books by the Truckload on Amazon” onto the site, I ran ads almost immediately. And to test how impactful the ads were, I added in keywords to the ads that I didn’t include in my optimization. Within hours of adding that particular keyword to an ad set, it started ranking organically for that keyword.
So what does this mean for you? It means that you may also rank (organically) for the keywords in your ad sets, which is a huge bonus.
Ads Push More Pre-Order Sales
When first considering how to market a book, I love running Amazon ads just ahead of the pre-order. Why? Because it lets you grab some early momentum and visibility – it also helps push your book before it’s even out, which can help give you a leg up on the competition, too.
Book Marketing on Amazon is Just Plain Easier
Compared to sites like Facebook and Google Adwords, Amazon ads are really easy to create. So if you need something to supplement your book marketing, Amazon ads can absolutely help with that. It’s an easy-to-learn platform, and you can start with one ad then expand out from there as you get comfortable enough to do so.
Ads, if done correctly, can really help to boost your book marketing on Amazon. And as I mentioned previously, you don’t have to start with a lot of them. Start with one set and take it from there.
Book marketing on Amazon also won’t waste your money because it’s pay-per-click, so create an ad set with a budget you can easily afford. Even if you start at a $20 a day budget, it’s a solid strategy to build more impressions and sales.
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