Whatever your book marketing plan was for the past year, I can guarantee you that 2020 tossed a lot of unexpected elements your way. But one of the odd benefits of the pandemic was the ability to attend events all over the world – from the comfort of your living room or office. Zoom, of course, was the star for much of the year, and while video will always be a big player, audio is seeing somewhat of a golden era boom. Think podcasts, in particular, and now the new app everyone seems to be talking about: Clubhouse.
Audio is intimate. You’re in someone’s ear. It can be a great way to build rapport and build a dedicated fan base. Audio is also convenient because you can be doing other things while listening to something, like a podcast or an audiobook for example. The convenience factor is a huge part of the growth of audio, in general. You don’t have to read or watch. You can just listen. This adds a different level of “ease” when it comes to getting more people to your book marketing message.
So let’s dig into some ways you can incorporate the audio tools out there into your book marketing plan. Some you know, but a few you won’t.
Introducing a Brand-New Social Media Platform – Clubhouse
The concept of this social media is really easy – get on and talk. Ideally, you aren’t doing a bunch of self-promotional segments. Find something that’s helpful to others – talking about the research you did for your historical fiction or share some snackable ideas from your non-fiction book.
I like Clubhouse because you aren’t tethered to being on video. You can just grab your phone and start speaking or listen to others. To get started, I recommend joining some groups and listening to how other sessions are formed. Then, by all means, jump in when you’re ready!
Getting Creative With the New Audio Feature on Spotify: If you aren’t quite ready to jump into podcasting or audiobooks, you could create your own. Spotify has partnered with Anchor.fm to create music and talk stations. Meaning you can read from your book, or share something about your book that’s inspiring. Incorporate some unique and creative approaches into your book marketing plan. You could also dig into some of the history around the time your book is set and pair it with music, check out some other talk and music blends here: https://bit.ly/2OluIa2
Starting a Podcast
Obviously, this is the biggest and one of the longest-running trends in audio. And as we know, podcasting has really exploded in the last few years. Running a podcast, while fun in theory, takes a lot of work but can be an effective method to add to your book marketing plan. We’ve been running our book marketing podcast since February of 2020 and it’s a lot of very focused effort. Yes, the equipment is important, but sticking to a schedule, especially when you have a lot going on, can be tougher.
If you’re thinking of doing a podcast, don’t overshoot this by saying “I’ll do this once a week” unless you really know you’ll have the time. Because once the episode is recorded, it’ll need to be edited, you’ll need intro and outro music, etc. This is by no means mean to discourage you. We *love* doing our show and I’d never want to stop recording it, but it takes more time than you realize. And when it comes to how to market a book – consistency is key. Whatever you start, make sure you’re ready to keep it going. So if you’re up for it, by all means add this to your repertoire of things you do for your book promotion.
Getting Into Audiobooks
Much like podcasting, audiobooks have been around for a while. If your budget allows, and the market is really right to turn your book into an audio version, maybe it’s time to consider that, too. And what do I mean by “market is really right”? Well, I mean that not all books should be audiobooks. My books, for example, tend to be image and link-heavy, so turning them into an audiobook doesn’t make a lot of sense. Which is why I started a podcast. Because I can pick the elements that don’t require lots of imagery and expand on those.
But for business books, fiction, historical fiction, memoir, you name it – audiobooks can be really fantastic. Not sure if your book would be great in audio? Check out your genre on Amazon and see what other, successful authors are doing – it’s a great way to figure out whether you need this, and it might give you some additional ideas on how to market a book, too!
Your Book Marketing Plan – Picking the Right One for You!
With all of these options, where do you start? Well, I recommend picking at least one. If you’re interested in Clubhouse, by all means, get in there. It’s by invitation only right now, but you might be surprised how easy it is to get someone to invite you. Get started by setting up your account and then there’s a good chance someone will recognize your name and invite you in (yes, that’s actually how it works – right now at least).
If you think you’re up for something bigger, maybe a podcast or audiobook is more to your liking. Whatever avenue you decide to incorporate into your book marketing plan, I would love to hear your feedback on how it worked.
Resources and Free Downloads
What Authors Need to Understand about Different Book Publishing Options
How to Promote a Book in 2021: Smart Ways to Plan Your Book Marketing Goals in the New Year