How to Market a Book While Keeping up With Amazon’s Recent Changes is a recap of “Changes to Amazon That Affect Your Search and Keyword Choices,” a recent episode on our Book Marketing Tips & Author Success podcast.
We delve deeper into our discussion about this important topic for authors trying to figure out the ins and outs of marketing self-published books on Amazon, so be sure to download and listen to the show for all the details, recommendations, and considerations!
Amazon is constantly changing and evolving – which can be good. Unless you are trying to sort how to market a book amidst all of these changes. If you’ve noticed some strange things going on with Amazon, you’re not alone. I am constantly trying to learn their new updates but even I keep at it for a bit to nail it all down.
Have you searched on Amazon and found something that absolutely did not belong in that category? From what I am seeing, it looks like this is not just because Amazon is short-circuiting, but rather they have changed up their algorithm. This may not be the greatest news for new, enthusiastic authors just learning how to market a book.
So, if you look on the product page, you may notice the also bought section. These items are generated from the search history of consumers that have visited that particular product. Over time, Amazon learns that people looking at this item, or book, also have these interests.
This may not seem like a big deal but the problem is when those views are not generated from an organic search.
Everything On Amazon Matters
Amazon’s algorithm is basically a big search engine – think Google. The more you use it, the better it learns your preferences over time. The problem comes in when people end up looking for something they normally wouldn’t.
The first 30 days that your book is on Amazon, is critical! Amazon is learning about your book and what the people buying it are also interested in.
A great approach for how to market a book is to get people talking – word of mouth. Of course, you want to let all of your friends and family know your book is now on Amazon. They may rush to check it out, or even purchase a copy to support you. But now their interests have attached to your book.
Amazon generators work by collecting data – which is essential and great. But it does not account for the human aspect of shopping or Amazon’s platform and how shoppers are using it. If a potential reader comes to your page and sees also boughts that don’t match up to your book or genre, they are likely to think it’s not for them.
Stay in Your Lane
Yes, we’ve said it before and we continue to say it because it is so important. By this time you should firmly know what genre you are in. Do the research and make sure you meet the expectations of your genre.
Keep in mind that when you are learning how to market a book, you want to factor in all aspects of your book. Is it relevant to the market you’re in? Check that you have a professional cover matching your genre and a description that really highlights your selling points.
Your plan for how to market a book to potential buyers and how they find you, needs to be strategic and consistent. Deviation needs to be backed by a lot of tracking and data. Make sure you are being careful about introducing new keywords – researching them and their relevance.
Amazon has really been pushing their ads and have had a large increase in that activity. Because of this level of ad activity, they don’t have an algorithm to control the misaligned books. This can happen due to something as simple as an author being unclear of the market and running ads aligning to a completely different market.
Sending people to your book page and not having them buy will actually hurt your Amazon visibility. Misaligned books directing traffic to your book are something you can’t control. But there are small things – like directing the right consumers to your page – that you can control that make a big difference.