August Observances to Inspire your Author Marketing

by | Jul 31, 2019 | Bestseller Essentials, Book Marketing Basics, Social Media for Authors

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Welcome to our list of August observances and content ideas for your monthly author marketing plan!

If you’re committed to making this year one of your most successful yet – we can help you do that.

If you haven’t downloaded our Monthly Book Marketing Planner yet you can grab that at the bottom of this piece in our resources section.

Remember, without regular connections to readers, you’re just another book on the shelf (literal or virtual) they have no vested interest in…so take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.

Another great reason to bookmark this author marketing resource? Timely content that uses popular and trending search terms and hashtags, is a great way to enhance your visibility and improve SEO in a very simple way.

And what’s really key: content ideas don’t always have to stem from your genre or topic.

When it comes to author marketing and building a brand, ensuring fans and followers have ways to connect with you on a more personal level is equally as powerful as ensuring you also make time to really speak to your genre and topic.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun August Observances in 2019.

I’ve also included a few content ideas and angles to help spark your creativity!

Remember, not all these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!

Keep in mind, nearly all your posts should encourage your fans and followers to respond, chime in, share their stories, etc. so don’t forget to work in that angle. I mention it as part of my recommendations occasionally, but please know that encouraging engagement is always the goal – so never post “flat” content, always get creative with how you can pull others into the conversation, and easily.

And if you’re feeling a little guilty about the lack of promotion planning you’ve done so far this year, use this list as a productive kick in the rear, commit to writing something for each of the holidays listed, use it on social, for your blog, in your newsletter – get creative – but giving yourself a bar to reach is the first step.

Monthly Observances for August 2019:

  • Admit You’re Happy Month
  • Family Fun Month
  • Dog Days of Summer
  • National Catfish Month
  • National Golf Month
  • Peach Month
  • Romance Awareness Month
  • Water Quality Month
  • National Picnic Month

Weekly Events:

  • Week 1 – International Clown Week
  • Week 1 – National Simplify Your Life Week
  • Week 2 – National Smile Week
  • Week 3 – Friendship Week
  • Week 4 – Be Kind to Humankind Week

Romance writers, August is your month! Don’t miss out on creating special promotions, doing discounts, etc. and capitalizing on the social media buzz.

And for Simplify Your Life Week, that’s really a calling to all my self-help authors out there. Without a doubt you should use this week to your advantage and do a huge social media push, a special newsletter, put together a week’s worth of fantastic tips and shamelessly get your name out there.

Do polls, giveaways, fan art contests, remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.

If you need some additional support on how to translate these ideas to actual content and posts, please consider signing up for email coaching with me and we’ll get personal!

Getting Started With Content Ideas

1 National Girlfriends Day: Alright ladies let’s do this! If you have a book that centers on female friendships, or a book that could be enjoyed by a book club, use this day to call attention to that special connection.

2 International Beer Day: It’s hot out for most of us, share your favorite way to cool off if you’re a beer brand and give a shout out to local favorites if you’ve got them.

3 Campfire Day: This is a fun opportunity to share a summer memory. Remember, your content should max out at 30% shameless self-promotion, the rest is about building your brand and showing you’re someone people want to connect with and support.

4 Friendship Day: Like girlfriends day, if you can tie this into a strong theme in your book, use it as a reason to shamelessly self-promote, this is one of those times!

4 National Chocolate Chip Cookie Day

4 Sisters Day: Another popular theme day for novels, if you’ve got it, flaunt it.

4 U.S. Coast Guard Day

7 Chinese Valentine’s Day/Daughter’s Day

8 Sneak Some Zucchini onto Your Neighbor’s Porch Day: Experienced gardeners know that zucchini is one of the most prolific plants in all of the gardening world, and it’s just damn funny – post a pic of you sneaking veggies over to the neighbors!

9 Book Lover’s Day: Plan to get your fans engaged here, ask them to post of pic of your book located in a fave reading spot, enlist them for fan art, ask them to post reviews or rate you on Goodreads if they haven’t yet.

Time to Get Creative with Your Author Marketing

10 National S’mores Day

11 Presidential Joke Day: Okay, I know I don’t need to give anyone ideas here…

11 Son and Daughter Day: If you’re comfortable sharing your family with your fans, today is a great day to highlight your kiddos.

12 Middle Child’s Day

13 Left Hander’s Day: Say it loud and proud!

14 National Creamsicle Day

15 Relaxation Day: Start a fun poll asking fans to share their favorite way to relax.

16 National Tell a Joke Day: Get ready for the spotlight!

17 National Honey Bee Awareness Day

17 National Thriftshop Day: Are you a #thriftshop master? Share some of your best finds or tips.

18 World Daffodil Day

19 Aviation Day

August Has Almost Wrapped

20 National Radio Day

22 Be an Angel Day: This is a day to spread kindness and selflessness, be a proponent of positivity, lead by example and encourage others to share their acts of kindness.

22 National Tooth Fairy Day: Do a fun poll to see how much a tooth goes for in your fans’ households!

25 Kiss and Make Up Day: Another fun theme day for novelists, if this fits a theme of one of your titles, doors are open for shameless self-promotion. It would also be a great opportunity for anyone with a relationship or marriage book.

26 National Dog Day: Dogs and pets in general tend to break the Internet, get your fur editor to say cheese and watch those likes roll in!

26 Women’s Equality Day

27 Global Forgiveness Day

29 More Herbs, Less Salt Day: If you fancy yourself a home chef or foodie and have an herbaceous recipe to share, now is the time.

30 Frankenstein Day: Happy birthday to the brilliant Mary Wollenstone Shelley!

31 International Bacon Day

31 National Eat Outside Day: Dining al fresco is a favorite of mine, especially with a glass of wine and a good book.

31 We Love Memoirs Day: Pretty straightforward, if you have a memoir make plans now to schedule some special promotions or s limited time discount.

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity.

Coming up with unique content ideas as part of your author marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these August observances should really help.

Have plans for a fun take on any of these ideas? Share below in the comments!

Resources and Downloads

Monthly Book Marketing Planner

Personalized Coaching

How to Create Video Content for Social Media

Irresistible Bonus and Giveaway Ideas for Authors

Please use the social share buttons below if you learned something from this post – your shares really help educate other authors, which raises the bar for publishing and gets more books in readers hands!


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