Book Marketing Tips & Author Branding Advice

How to Build an Author Platform That Attracts Readers
If you're an author looking to attract readers and grow your audience, building an author platform is essential. Yes, it may seem overwhelming, and it's easy to try and convince yourself it's unnecessary, especially when you're just starting out (to a lot of debut...

All You Need to Know About Paid Influencer Marketing
There's a lot of pay-for-play out there right now, and while some of it is great, some of it really isn't - that's why paid influencer marketing can be tricky to weed though! How can you tell the difference? What's a reasonable fee to ask for? What should your budget...

The Ultimate Guide to Crafting an Irresistible Book Pitch
Crafting an irresistible book pitch is an essential step in getting your work noticed by readers, influencers, and media. So I want to delve into the art of creating a book pitch that captivates attention, showcases your unique story, and convinces both readers and...

How to Get More Traction for Your Social Media Engagement
Have you ever wondered why your social media engagement is falling flat? It could be because of the shelf life of your posts - how long do users actually see your content? Our goal for this episode is to talk about the shelf life of content on different platforms, and...

How to Make the New Author Pages on Amazon Work for You
Author pages on Amazon went through a huge overhaul in late December of 2022, but unfortunately, I see too many authors who clearly haven't updated their pages to accommodate and capitalize on these changes. Gone are the blog updates (which I really loved), and gone...

How to Pitch Author Podcasts or Start Your Own
Podcasts are all the rage, this is not news - but if you've ever thought about getting on the podcast train and pitching yourself as an author expert or genre standout, this show is for you. We'll talk about how to pitch yourself to author podcasts and topical...

Top 10 Challenges Authors Face When Marketing a Book – and the Solutions
Marketing a book properly is equally as important as writing an excellent book in the first place, they go hand in hand, and one element alone won’t bring you success. But marketing a book can also feel like a second job, and a confusing one at that, because there’s a...

What We Really Think About Social Media Advertising
Social media advertising is a staple in many authors' DIY marketing plans, but when is it not beneficial? And how do you if you're just missing the mark, or wasting your time completely? Our goal for this episode is to have an unfiltered and honest conversation about...

8 Things Book Promotion Companies Wish Authors Understood
There are limits to what a good book promotion company can do for a book. Getting reviews, getting traction on Amazon are all good things, but it takes a village and it takes an author willing to dig in and do the work. That’s the real magic.

More Changes to Amazon Book Reviews
Yes, we said more changes to Amazon book reviews. The company is on a roll lately with the changes that are impacting authors and in this episode we unpack some recent changes to book reviews and everything you need to know to navigate the updates and ensure you're...
WHY YOUR AUTHOR EDUCATION MATTERS
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Why? Because you are your brand, and you are the foundation for your success.
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Whether you’re a debut author or a veteran, there’s always more to learn, and we’re confident we’re the book marketing company you need in your corner!