Book Marketing Tips & Author Branding Advice

How to Sell Your Book at the Correct Price

How to Sell Your Book at the Correct Price

Pricing a book has always been a tricky concept, and we get it, finding the balance between making your book accessible while also making money can be challenging. Our goal for this episode is to tackle the hurdles a lot of authors end up facing, with everything from...

The Ultimate Guide to Building Your Author Brand Online

The Ultimate Guide to Building Your Author Brand Online

Building your brand is something that’s not often on an author's to-do list, but it is an essential element when it comes to building an engaged audience and selling more books. Building an author brand online requires a strategic approach and a commitment to...

How to Sell Your Book at the Correct Price

How Artificial Intelligence is Changing Publishing

If you've been on any publishing news sites, I'm sure you've heard about AI (artificial intelligence) and more specifically, ChatGPT. AI  is really ramping up across all industries, including publishing. In this episode we're not only breaking down what AI is and how...

How to Sell Your Book at the Correct Price

Book Covers: Our Biggest Pet Peeves

We talk about book covers a lot, because they really are that important. Your book cover alone can keep a potential buyer interested long enough to read your description - or it can send them scrolling without a second glance - and you won't ever get that potential...

Websites for Writers: Why You Need a Media Page

Websites for Writers: Why You Need a Media Page

Websites for writers are necessary to showcase published work, reviews and accolades, an in-depth bio, and other pertinent information that will matter to readers and other visitors, like media and influencers. In short, it’s essential for your success. But websites...

How to Sell Your Book at the Correct Price

How to Make the Most Out of Every Single Win

You got a great endorsement or review, or maybe you won an award, or finally set up your newsletter - so what do you do now? A lot of authors have a checklist of things they know they should do, but most forget that each achievement can (and should) be turned into a...

The Definitive Author Guide to Creating a Reader Magnet

The Definitive Author Guide to Creating a Reader Magnet

A reader magnet can pop up anywhere. We all get lots of offers to join mailing lists, right? Whether it’s a 10% off code or access to exclusive content, we've all been targeted, and if we're being honest, most of us have taken advantage of an offer because of a reader...

How to Sell Your Book at the Correct Price

How to Sell More Copies of Your How-to or Self-Help Title

It's not easy trying to compete as a how-to or self-help author, and Penny knows this first hand. Not just from the 18 books she's written and released, but also because she and her team have worked with hundreds of books in this genre! Our goal for this episode is to...

How to Get More Goodreads Reviews and Connect with Readers

How to Get More Goodreads Reviews and Connect with Readers

I’m always surprised when I talk to authors who aren’t focused on getting Goodreads reviews or  using the site to build their brand. And I get it, we often get so focused on the latest new thing (like Tiktok), we forget some of the best places to find new readers. And...

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