by Penny Sansevieri | Mar 3, 2026 | Social Media for Authors
Reading Time: 3 minutesSocial media for authors feels mandatory. It also feels exhausting. You’ve been told you need to post daily. Go viral. Master TikTok. Build a brand on Instagram. Create threads. Record Reels. And yet, most authors see little return. The real...
by Penny Sansevieri | Dec 31, 2024 | Social Media for Authors
Reading Time: 4 minutesIn a time where everyone is vying for attention online, many authors are stepping back to reevaluate how they market their books. Social media, once considered a magic bullet for promotion, often doesn’t deliver the results authors dream of. The...
by Penny Sansevieri | Nov 5, 2024 | Social Media for Authors
Reading Time: 5 minutesA lot of authors have strong opinions about Goodreads. Some love it. Some avoid it. Most misunderstand it. But here’s the reality: Goodreads is owned by Amazon, and it remains one of the most concentrated groups of active readers anywhere...
by Penny Sansevieri | Nov 21, 2023 | Social Media for Authors
Reading Time: 4 minutesSocial media is a great way to reach a broader audience, but let’s face it, some social media marketing can be flat-out confusing and a time drain. In the ever-evolving realm of book promotion, authors must not only craft compelling stories but...
by Penny Sansevieri | May 16, 2023 | Social Media for Authors
Reading Time: 5 minutesSocial media marketing for authors can be really lucrative in terms of branding and platform development, but with so many options available, it can be overwhelming to try and figure out how to spend your time, and what kind of content to focus...
by Penny Sansevieri | Mar 14, 2023 | Social Media for Authors
Reading Time: 5 minutesWith all the talk around TikTok these days, it’s easy to forget the power of Instagram for authors. And with over one billion monthly active users, it can’t be discounted. I really like Instagram for a variety of reasons. First off, we also...