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Social Media for Authors: What Actually Works (And What Doesn’t)

Social Media for Authors: What Actually Works (And What Doesn’t)

by Penny Sansevieri | Mar 3, 2026 | Social Media for Authors

Reading Time: 3 minutesSocial media for authors feels mandatory. It also feels exhausting. You’ve been told you need to post daily. Go viral. Master TikTok. Build a brand on Instagram. Create threads. Record Reels. And yet, most authors see little return. The real...
How to Market Your Book Without Social Media

How to Market Your Book Without Social Media

by Penny Sansevieri | Dec 31, 2024 | Social Media for Authors

Reading Time: 4 minutesIn a time where everyone is vying for attention online, many authors are stepping back to reevaluate how they market their books. Social media, once considered a magic bullet for promotion, often doesn’t deliver the results authors dream of. The...
Goodreads Giveaways: How to Use Them to Actually Sell More Books

Goodreads Giveaways: How to Use Them to Actually Sell More Books

by Penny Sansevieri | Nov 5, 2024 | Social Media for Authors

Reading Time: 5 minutesA lot of authors have strong opinions about Goodreads. Some love it. Some avoid it. Most misunderstand it. But here’s the reality: Goodreads is owned by Amazon, and it remains one of the most concentrated groups of active readers anywhere...
From Bookstagram to Bestseller: Social Media Marketing for Authors

From Bookstagram to Bestseller: Social Media Marketing for Authors

by Penny Sansevieri | Nov 21, 2023 | Social Media for Authors

Reading Time: 4 minutesSocial media is a great way to reach a broader audience, but let’s face it, some social media marketing can be flat-out confusing and a time drain. In the ever-evolving realm of book promotion, authors must not only craft compelling stories but...
Social Media Marketing for Authors: 14 Creative Content Ideas

Social Media Marketing for Authors: 14 Creative Content Ideas

by Penny Sansevieri | May 16, 2023 | Social Media for Authors

Reading Time: 5 minutesSocial media marketing for authors can be really lucrative in terms of branding and platform development, but with so many options available, it can be overwhelming to try and figure out how to spend your time, and what kind of content to focus...
Instagram for Authors: How to Engage More Readers & Avoid Burnout

Instagram for Authors: How to Engage More Readers & Avoid Burnout

by Penny Sansevieri | Mar 14, 2023 | Social Media for Authors

Reading Time: 5 minutesWith all the talk around TikTok these days, it’s easy to forget the power of Instagram for authors. And with over one billion monthly active users, it can’t be discounted. I really like Instagram for a variety of reasons. First off, we also...
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Recent Articles

  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works
  • The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team
  • Book Marketing Companies: How to Choose the Right One (And Avoid Costly Mistakes)

Recent Posts

  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works
  • The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team
  • Book Marketing Companies: How to Choose the Right One (And Avoid Costly Mistakes)

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