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Important Considerations for Deciding to Write Under a Pen Name: Book Marketing Podcast Episode

Important Considerations for Deciding to Write Under a Pen Name: Book Marketing Podcast Episode

by Penny Sansevieri | Jun 16, 2022 | Author Branding, Podcast for Authors

We decided to do a book marketing podcast episode on author pen names because they can be a lot of fun. Pen names gives authors an opportunity to get creative! However, choosing a pen name is not a decision you should make lightly because everything you put out there...
Infographic: Street Teams vs. Superfans and Boosting Your Book Publicity

Infographic: Street Teams vs. Superfans and Boosting Your Book Publicity

by Penny Sansevieri | Jun 9, 2022 | Author Branding

Personal recommendations are the biggest sales generator — not just for books but most things. Think about the last time you heard a friend tell you that something was an excellent product, or a book or kitchen widget. You probably went onto Amazon or wherever you...
6 Strategic Benefits to Self-Publishing an eBook

6 Strategic Benefits to Self-Publishing an eBook

by Penny Sansevieri | May 31, 2022 | Podcast for Authors

We get a lot of authors that come to us looking for help with a new release, that don’t realize how strategic self-publishing an eBook can be. And this happens for two primary reasons: The author is using a publishing service and just assumes they need to use them for...
Infographic: Reader Centric June Observances to Bolster Your Author Branding

Infographic: Reader Centric June Observances to Bolster Your Author Branding

by Penny Sansevieri | May 6, 2022 | Monthly Observances & Content Ideas

I thought I would give you a head start on some June Observances that feature reader and book-centric themes to support your author branding and content ideas! You can use these holidays as inspiration for your newsletter, blog, or social media posts. As always, your...
10 Common Book Marketing Mistakes: Book Marketing Podcast Episode

10 Common Book Marketing Mistakes: Book Marketing Podcast Episode

by Penny Sansevieri | Apr 28, 2022 | Podcast for Authors

We really designed this book marketing podcast episode around aspects of publishing and book marketing that we really see authors stressing about, and stressing about unnecessarily – or because there’s a lack of understanding of how this all really works. So we’re...
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