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Marketing and Book Sales: How Closely Are They Linked?

Marketing and Book Sales: How Closely Are They Linked?

by Penny Sansevieri | Oct 20, 2022 | Being in Business as an Author

Marketing and book sales are definitely entwined, but how closely? How much marketing do you have to do to create significant sales opportunities? Let me tell you this, we had an author come to us recently and say, “If the book sells on its own, I may not need...
Self-Publishing a Book Versus Working with a Publisher

Self-Publishing a Book Versus Working with a Publisher

by Penny Sansevieri | Sep 20, 2022 | Bestseller Essentials

While self-publishing a book has always been an option, a lot of authors still opt to wait – to see if they can get a publisher to give them a nod of approval. Because for years traditional publishers were the center of the universe. But the recent DOJ – Penguin...
Keying into Diversity and Trending Topics: How to get publicity for your book

Keying into Diversity and Trending Topics: How to get publicity for your book

by Penny Sansevieri | Jul 26, 2022 | Being in Business as an Author, Getting More Media Coverage

When you’re writing fiction, incorporating trending topics, or creating diverse characters – is always such a great idea. But how you get publicity for your book is another matter entirely. Too often I see authors launching their books, very proud of the topic they’re...
How to Sell Self-Published Books without Amazon: One Author’s Experience

How to Sell Self-Published Books without Amazon: One Author’s Experience

by Penny Sansevieri | Jul 19, 2022 | Amazon Updates & Marketing Tips, Book Marketing Basics, Booking & Promoting Events

I talk to a lot of authors at events, in coaching sessions, even to some who reach out to work with us, who want to know how to sell self-published books without bowing down to the Amazon beast. And I get it. Even though I’m a big proponent of figuring out how to work...
Infographic: Reader Centric August Observances to Bolster Your Author Branding

Infographic: Reader Centric August Observances to Bolster Your Author Branding

by Penny Sansevieri | Jul 8, 2022 | Monthly Observances & Content Ideas

I thought I would give you a head start on some August Observances that feature reader and book-centric themes to support your author branding and content ideas! You can use these holidays as inspiration for your newsletter, blog, or social media posts. As always,...
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