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Best of the Web Book Marketing Tips for the Week of August 4, 2014

by Penny | Aug 8, 2014 | Book Marketing Basics, Social Media for Authors

Here are some hot topics in book marketing tweets, courtesy of bloggers, marketers, authors and others. The issues include what authors can learn from reader pet peeves, how to set expectations before publishing, whether book giveaways are still a good idea, and more....

Best of the Web Book Marketing Tips for the Week of May 20, 2013

by Penny | May 24, 2013 | Book Marketing Basics, Social Media for Authors

Take some time to catch up on marketing and social media news in this roundup of tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include why you should be using Google+, ways to bond with your blog readers, how to analyze...

Faking it onto the Bestseller List

by Penny Sansevieri | Feb 22, 2013 | Book Marketing Basics

Over the years I’ve heard hundreds (maybe thousands of times): “I want to be on the bestseller list!” Great, I say, that will take a lot of work and a lot of planning and even then, nothing is guaranteed. For years now we’ve seen companies come...

Bestseller Success Secrets, an interview with Victoria Alexander

by Penny Sansevieri | Jul 11, 2012 | Book Marketing Basics

I am so pleased to have Victoria Alexander here today, she is the author of My Wicked Little Lies and has published 29 books, half of which are on the bestseller list. What an amazing achievement Victoria, welcome. Victoria- Thank you. Thank you, it is very cool. I...

Secrets of a Bestseller, an interview with Robyn Carr

by Penny Sansevieri | Jul 10, 2012 | Book Marketing Basics

I’m so excited to welcome author Robyn Carr. I am a huge fan. She is an enormously talented writer with 40 books. I have a hard time just getting out one, but she has 40 books written! You have had a lot of them on the New York Times Bestseller list. Robin, thank you...
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