The New PR: Secrets to Turning Fans into Evangelists
Twelve years ago when I was first in business it was unclear whether blogs would even make a dent in news and communication. Back then, if you wanted to get your book out you had to market to radio, TV, and print publications otherwise your message would die quietly...But, can you get me on Oprah?
Today at #BEA11, a bunch of folks gathered round a wide-screen TV to watch the final Oprah show. The event was hosted by a publisher who provided champagne, chocolate and mini-cupcakes. At the end of a long day at BEA, it was a welcome treat. There was quite a crowd...Fatal PR – Mistakes Authors Make on Their Campaigns
Any author who is driving their own PR campaign knows that often times marketing and media can be an uphill battle. Many times authors are pitching and promoting themselves with minimal results. It can be tedious and frustrating and sometimes lead them to make fatal...Tapping Into Emotional Hot Buttons
Image by ginnerobot via Flickr I talk a lot about “tapping into emotional hot buttons” – so much so that in a recent class I taught an author stood up and said: “Ok, enough already! Everyone talks about emotional hot buttons but what are...
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