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Red Hot Internet Publicity: Words on Your Website

by Penny | May 8, 2013 | Book Marketing Basics, Social Media for Authors

Define Your Goals Before you put pen to paper to write your sales copy for your website, be clear about your goals. We talked earlier about your goals for building a website—pull those out and look at them again. While you may be building the website to sell more...

You Know Your Query Letter Sucks When … You Don’t Grab Them in the First Sentence

by Penny | Apr 18, 2011 | Book Marketing Basics

Agents are so busy nowadays they won’t even give a query letter an entire paragraph to grab them. If you’ve passed the first test, what I like to call the scan test (meaning it looks professional at first glance), then you’ll be lucky to go on to the...

Publishing Insiders Wrap-Up: Pursue Your Publishing Dreams

by Penny | Sep 9, 2010 | Book Marketing Basics

We had another great show titled “Pursue Your Publishing Dreams,” with author and publisher Marc Allen. To kick things off, we consulted Search Engine Marketing Expert Susan Gilbert for a tip. Although Google docs have been around for a while now, Susan...

Publishing Insiders Wrap-up: Amp Up Your Book Promotion with Jo-Anne Vandermeulen

by Penny | Aug 26, 2010 | Book Marketing Basics

We had a lively and informative show this week full of marketing ideas for authors that we hope you’ll find useful! Image by ilmungo via Flickr First, Search Engine Marketing expert Susan Gilbert discussed a free new social site: BearHug,...

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Recent Posts

  • How to Sell Your Book at the Correct Price
  • The Ultimate Guide to Building Your Author Brand Online
  • How Artificial Intelligence is Changing Publishing
  • Instagram for Authors: How to Engage More Readers & Avoid Burnout
  • Book Covers: Our Biggest Pet Peeves

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