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You Know Your Query Letter Sucks When … You Don’t Grab Them in the First Sentence

by Penny | Apr 18, 2011 | Book Marketing Basics

Agents are so busy nowadays they won’t even give a query letter an entire paragraph to grab them. If you’ve passed the first test, what I like to call the scan test (meaning it looks professional at first glance), then you’ll be lucky to go on to the...

You Know Your Query Letter Sucks When… You Don’t Personalize Your Query Letter

by Penny | Mar 30, 2011 | Book Marketing Basics

Have you ever walked down a street and had someone shove a flier at you or a perfume girl at Macy’s spray some God-awful cologne in your face as you’re just trying to walk by? Why do we hate it so much? Not just because they’re trying to sell us...

Publishing Insiders Wrap-Up: Secrets to Landing an Agent

by Penny | Mar 23, 2011 | Book Marketing Basics

We had a great show on how to find and successfully query agents with our special guest Jeff Rivera. About our guest: Jeff Rivera is the founder of http://www.HowtoWriteaQueryLetter.com. With over 100 clients to date, he has a 100% track record of getting at least 10...

How NOT to Write A Query Letter: Comparing Your Book to a Mega Bestseller

by Penny | Mar 21, 2011 | Book Marketing Basics

One of the biggest mistakes I see writers make is calling their book the next Harry Potter. Never, ever, compare your book to a huge top seller. Doing this makes you look like an amateur to the agent and actually turns the agent off on your work. Often times, once a...

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