The primary concern of any writer – professional, amateur (and looking to go pro), or just starting to dabble – is writing. You want to transfer your ideas to the page, hone them for maximum intended impact, and then release them to the reader. But...
To get 2011 off on the right foot, we’ve pulled together some of our best and most useful tips from last year, such as growing your following on social networks, maximizing media leads and ensuring your PR campaign doesn’t fail. Here’s to your...
There are those that say it’s all about appearances, this is very true online. Why? Because everything you do online not only leaves a footprint but it’s also your 24/7 resume. If the footprint you’re leaving looks unprofessional and half-finished,...
1) Don’t Listen to Your Mother Mom was always a fan of telling me that little girls should be seen and not heard. In a world of web-centric marketing this will kill a campaign. So little boys and girls, stand up and be heard. Be vocal. Use your podcast, blog,...
When I coach authors on what their website needs to look like, I spend a lot of time talking about the words on their website, i.e. their copywriting. But even more important than the collection of words are a few individual phrases no site can be without. Image by...