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Publishing Insiders Wrap-Up: Do You Have Klout?

by Penny | Oct 17, 2012 | Book Marketing Basics, Social Media for Authors

We had a great segment about Klout – the measure of how successfully people influence their followers on social media – with our special guest Susan Gilbert. About our guest: An entrepreneur since 1987, Susan Gilbert is the CEO of Online Promotion Success...

Best of the Web Book Marketing Tips for the Week of July 2, 2012

by Penny | Jul 6, 2012 | Book Marketing Basics, Social Media for Authors

Here’s a collection of some of the top book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how to actually use Google+, free book promotion ideas, ways to get the most out of your press releases, and...

Six Simple Ways to Promote Your YouTube Channel

by Penny Sansevieri | Sep 19, 2011 | Book Marketing Basics

We talked about making interesting and fun YouTube videos in a previous article (http://www.huffingtonpost.com/penny-c-sansevieri/a-quick-and-easy-guide-to_b_926451.html), and now we’re going to look at how to promote those videos! First, if you’re not on...

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  • The Ultimate Guide to Building Your Author Brand Online
  • How Artificial Intelligence is Changing Publishing
  • Instagram for Authors: How to Engage More Readers & Avoid Burnout
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Recent Posts

  • How to Sell Your Book at the Correct Price
  • The Ultimate Guide to Building Your Author Brand Online
  • How Artificial Intelligence is Changing Publishing
  • Instagram for Authors: How to Engage More Readers & Avoid Burnout
  • Book Covers: Our Biggest Pet Peeves

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