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How SEO Can Drive or Crush Your Book Marketing and Book Sales

How SEO Can Drive or Crush Your Book Marketing and Book Sales

by Penny Sansevieri | Sep 13, 2017 | Book Marketing Basics

Building a website should be a cornerstone of your book marketing, but it’s quite another accomplishment to get Google to notice it. SEO rules have changed so much over the last few years, it’s hard to keep track of what’s really going to get you traction in search...

Tips for Making an SEO Friendly Video

by Penny Sansevieri | Oct 16, 2014 | Book Marketing Basics, Social Media for Authors

Did you know that when you create a video for YouTube that it’s automatically transcribed? This means that using keywords in your conversation can really help to spark visibility to your video. Of course, you want to also include keywords in your title and...

Ten Secrets for Savvy Search Engine Optimization: Tip #10 of 52 Ways to Market Your Book

by Penny Sansevieri | Jun 24, 2014 | Book Marketing Basics

Welcome to Tip #10 of our 52 Ways to Market Your Book. I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go! Ten Secrets for Savvy Search Engine Optimization If you want to get a solid/high ranking in search engines ...

Best of the Web Book Marketing Tips for the Week of Feb. 10, 2014

by Penny | Feb 14, 2014 | Book Marketing Basics, Social Media for Authors

Check out this collection of book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include using Google+ to increase search rankings, promoting your book with a blog, marketing your novel the second time around, and...

Drive More Traffic with Hashtags!

by Penny Sansevieri | Oct 30, 2013 | Book Marketing Basics, Social Media for Authors

We’ve all heard of #hashtags, but how do you use them and why do they matter? Did you know that Hashtags are great for #SEO and sending a ton of #marketing traffic to your social media site or blog? This quick video will introduce you to hashtags, dos and...
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