As the song says, the times they are a-changin’ and that certainly applies to book marketing trends. We read a lot about what’s working, how it’s working and why, but I see very few articles about what’s not working because I mean, don’t you want to know what to stop...
Is there a secret recipe to being a good publicist? I’m not sure it’s a recipe really, as much as it is a list of go-to things most every solid book publicity person does on a regular basis. Here’s a list of...
Here’s a look back at some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include what to pin to your Facebook Timeline, the top 10 social networks for marketing, tips for hitting the #1 spot...
No matter one’s opinion of ebooks and ebook readers, it’s highly doubtful they’re going to just up and disappear anytime soon. Since they’ve already started infiltrating bookstores, libraries and schools, now makes for a great opportunity to...
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