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7 Book Marketing Trends that No Longer Work (and what Indie Authors can do instead)

7 Book Marketing Trends that No Longer Work (and what Indie Authors can do instead)

by Penny Sansevieri | Jul 28, 2016 | Book Marketing Basics

As the song says, the times they are a-changin’ and that certainly applies to book marketing trends. We read a lot about what’s working, how it’s working and why, but I see very few articles about what’s not working because I mean, don’t you want to know what to stop...
9 Things Every Book Publicity Specialist Does, And You Should Too!

9 Things Every Book Publicity Specialist Does, And You Should Too!

by Penny Sansevieri | Nov 30, 2012 | Book Marketing Basics

            Is there a secret recipe to being a good publicist? I’m not sure it’s a recipe really, as much as it is a list of go-to things most every solid book publicity person does on a regular basis. Here’s a list of...

Best of the Web Book Marketing Tips for the Week of March 26, 2012

by Penny | Mar 30, 2012 | Book Marketing Basics, Social Media for Authors

Here’s a look back at some of the best book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include what to pin to your Facebook Timeline, the top 10 social networks for marketing, tips for hitting the #1 spot...

The Next 10 Ebook Trends to Watch For

by Penny | Aug 15, 2011 | Book Marketing Basics, Social Media for Authors

No matter one’s opinion of ebooks and ebook readers, it’s highly doubtful they’re going to just up and disappear anytime soon. Since they’ve already started infiltrating bookstores, libraries and schools, now makes for a great opportunity to...

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