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15 Book Promotion Ideas that Help Drive Sales & Engagement

15 Book Promotion Ideas that Help Drive Sales & Engagement

by Penny Sansevieri | Sep 13, 2022 | Author Branding

Anytime I run across an article that offers some simple book promotion ideas that authors can easily implement to drive book sales, I always bookmark it to read, and when there are new, creative tips, I’m 100% game for sharing it with our followers. Some of these book...
6 Strategic Benefits to Self-Publishing an eBook

6 Strategic Benefits to Self-Publishing an eBook

by Penny Sansevieri | May 31, 2022 | Podcast for Authors

We get a lot of authors that come to us looking for help with a new release, that don’t realize how strategic self-publishing an eBook can be. And this happens for two primary reasons: The author is using a publishing service and just assumes they need to use them for...
Why Every Self-Published Author Should Hire A Marketing Company

Why Every Self-Published Author Should Hire A Marketing Company

by Penny Sansevieri | May 26, 2022 | Being in Business as an Author

As a self-published author it’s easy to get overwhelmed with all the things, especially the marketing. And I get it, I’m a self-published author too, so I totally understand the desire to want to focus more on the writing. And that’s why when I need...
Why Self-Publishing Your Book is Lucrative if You’re Planning a Series

Why Self-Publishing Your Book is Lucrative if You’re Planning a Series

by Penny Sansevieri | May 17, 2022 | Being in Business as an Author

Self-publishing a book can sound complicated, and I won’t lie to you, it is more work upfront for authors. However, it can also be lucrative for many reasons, and for many kinds of authors! I’d like to focus on one group in particular this time around: the series...
Before Self-Publishing A Book Make Sure to Answer These 5 Crucial Questions

Before Self-Publishing A Book Make Sure to Answer These 5 Crucial Questions

by Penny Sansevieri | May 10, 2022 | Being in Business as an Author

I always feel like not enough is said about the pre-publication phase, especially when self-publishing a book.  And I’m not talking about the early media pitching or anything like that. I mean the process of making sure you’re really ready to hit the ground running...
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