Why Regional Pitching Can Leverage Big Success
With all the talk of Facebook, Twitter, blogging and other social media, we often forget how we used to promote a book: locally. Many books that hit big success did so by building a regional buzz. But regional seems a lot less sexy these days and often gets...Fans, Friends, and Followers: How to Build a Solid Author Platform That Sells More Books!
Part 1: What is a Platform and How Can You Identify it? There’s a lot of information out there on the “how” of social media: How to set up a Twitter account, how to tweet, how to build a fan page, etc. But there isn’t a lot of information on...Stories to Tell
A few weeks ago I was lucky enough to help our clients, the authors of The Kennedy Detail, host a book signing here in San Diego. We had it at Warwick’s books, and it was fantastic. Authors Jerry Blaine and Lisa McCubbin were accompanied by Clint Hill....Publishing Insiders Wrap-Up: Blogging Ideas the Whole Year Through
We had another great show titled “Blogging Ideas the Whole Year Through,” with special guest author and book marketer Tony Eldridge that was chock full of ideas to keep bloggers going all year long. To kick things off, we consulted Search Engine Marketing...
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