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9 Things Every Book Publicity Specialist Does, And You Should Too!

9 Things Every Book Publicity Specialist Does, And You Should Too!

by Penny Sansevieri | Nov 30, 2012 | Book Marketing Basics

            Is there a secret recipe to being a good publicist? I’m not sure it’s a recipe really, as much as it is a list of go-to things most every solid book publicity person does on a regular basis. Here’s a list of...

How to Create a Powerful Media List

by Penny Sansevieri | Feb 20, 2012 | Book Marketing Basics, Social Media for Authors

Building a media list is often tricky. Traditionally PR firms spend a lot of money on yearly subscriptions to online databases that give them access to every media contact in the US and sometimes the world. As a business owner, speaker or author you don’t need...

Best of the Web Book Marketing Tips for the Week of September 26, 2011

by Penny | Sep 30, 2011 | Book Marketing Basics, Social Media for Authors

We’ve uncovered some of the most useful book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include creating a Facebook media room, writing a compelling ‘About Me’ page, improving your LinkedIn...

Six Simple Ways to Promote Your YouTube Channel

by Penny Sansevieri | Sep 19, 2011 | Book Marketing Basics

We talked about making interesting and fun YouTube videos in a previous article (http://www.huffingtonpost.com/penny-c-sansevieri/a-quick-and-easy-guide-to_b_926451.html), and now we’re going to look at how to promote those videos! First, if you’re not on...

‘Best of the AME Blog’ Marketing Tips 2010 – New Year Kickoff

by Penny | Jan 5, 2011 | Social Media for Authors

To get 2011 off on the right foot, we’ve pulled together some of our best and most useful tips from last year, such as growing your following on social networks, maximizing media leads and ensuring your PR campaign doesn’t fail. Here’s to your...
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