Is there a secret recipe to being a good publicist? I’m not sure it’s a recipe really, as much as it is a list of go-to things most every solid book publicity person does on a regular basis. Here’s a list of...
Building a media list is often tricky. Traditionally PR firms spend a lot of money on yearly subscriptions to online databases that give them access to every media contact in the US and sometimes the world. As a business owner, speaker or author you don’t need...
We’ve uncovered some of the most useful book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include creating a Facebook media room, writing a compelling ‘About Me’ page, improving your LinkedIn...
We talked about making interesting and fun YouTube videos in a previous article (http://www.huffingtonpost.com/penny-c-sansevieri/a-quick-and-easy-guide-to_b_926451.html), and now we’re going to look at how to promote those videos! First, if you’re not on...
To get 2011 off on the right foot, we’ve pulled together some of our best and most useful tips from last year, such as growing your following on social networks, maximizing media leads and ensuring your PR campaign doesn’t fail. Here’s to your...