Press Kits Aren’t Dead

by | Oct 11, 2010 | Book Marketing Basics

There’s been a lot of banter recently about press kits and whether or not they still make sense. Believe me, they do. If you’re going to promote yourself don’t skip this important step. But here’s the key: cute is passé, serious is where...

Secrets To Successfully Marketing Fiction

by | Jun 30, 2010 | Book Marketing Basics

When my first book (The Cliffhanger) was published several years ago, I had high hopes of its success. I mean I am, after all, a PR person – so how hard could it be to market fiction? Granted, up till that point I hadn’t taken on a lot of fiction –...