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The Self-Publishing Stigma – is it really gone?

by Penny Sansevieri | Feb 13, 2013 | Book Marketing Basics

Sometimes great ideas and trends start with a wave so big, they are hard to ignore. For others they begin almost unnoticed and go by for years, virtually undetected until suddenly they are not only part of our lives, but part of our culture. Back in 1999 I saw an...

Cutting Out Amazon.com: Does It Still Make Sense to Sell There?

by Penny Sansevieri | Jun 6, 2012 | Book Marketing Basics

Over the years, I’ve had numerous conversations with authors who totally dislike the Amazon model of selling books. Mostly this refers to the percentage that Amazon takes in order to list and sell a book. With all the scuttlebutt around Amazon these days, this...

The Benefits of Self-Publishing vs. Traditional Publishing

by Penny | Feb 6, 2012 | Book Marketing Basics, Social Media for Authors

Guest post by Jessica Wiener Modern book publishing offers authors more opportunities and a wider array of options than ever before. Innovations such as e-book publishing and POD (print-on-demand) services have allowed authors who are unable to interest a traditional...

Publishing Insiders Wrap-Up: The Dos and Don’ts of Book Distribution, Part 2

by Penny | Apr 21, 2011 | Book Marketing Basics

We had a great show about additional distribution options – with an emphasis on getting into bookstores – with special guest Amy Collins. About our guest: Amy Collins is the owner of The Cadence Group, a sales and marketing service provider for the...

Publishing Insiders Wrap-Up: The Dos and Don’ts of Book Distribution

by Penny | Apr 6, 2011 | Book Marketing Basics

We had a great show on what every author should know about book distribution. Our guest and cohost was Sherrie Wilkolaski, who is Director of Marketing at Author Marketing Experts, Inc., where she is responsible for client relations, product development, campaign team...
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