Planning Your Publicity All Year Long

by | Jun 21, 2010 | Book Marketing Basics

With all the talk about the immediacy of a story, and the unbelievable speed that news pieces make it onto TV and radio, we often forget that for most media, lead times are crucial. Lead times can vary from a day to six months depending on the media you’re...

Working with bloggers and good PR practices

by | Apr 9, 2009 | Book Marketing Basics

So… at first it seems like a typical day of getting down to work, my workout is over, I have my coffee, I’m going through emails and generally getting caught up in the book world. For me, that includes a lot of book blogs, Twitter and Facebook for news,...