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How to Promote Your Author Brand with a Press Release

How to Promote Your Author Brand with a Press Release

by Penny Sansevieri | Jul 18, 2023 | Getting More Media Coverage

In the past, book marketing and publicity firms often favored doing a press release to promote an author’s brand or their latest release. Mainly because they’re so often used by other industries and news outlets to promote newsworthy stories or...
How to Get More Media Exposure for Your Book

How to Get More Media Exposure for Your Book

by Penny Sansevieri | Jun 9, 2020 | Getting More Media Coverage

The first thing that authors often ask me is: “How do I get on the Today show?” When you ask this question what you actually want to know are some of the ways to get more big media exposure for your book, especially on a national scale. But if you take a look at the...
How to Pitch Your Book to Big Media Outlets: Book Marketing Podcast Recap

How to Pitch Your Book to Big Media Outlets: Book Marketing Podcast Recap

by Penny Sansevieri | Jun 5, 2020 | Getting More Media Coverage, Podcast for Authors

I often get requests about how to pitch your book to big media outlets, such as national print or televised news. However the problem is that sometimes the folks requesting it aren’t always qualified to be on talk shows or to be giving interviews – it’s nothing...
Newsjacking the Coronavirus (Book Marketing Podcast)

Newsjacking the Coronavirus (Book Marketing Podcast)

by Penny Sansevieri | Mar 11, 2020 | Book Marketing Basics, Getting More Media Coverage

Dense and noisy news cycles can make it really hard to figure out how to pitch your book to media, but in reality, it can be a great opportunity to get your message out there! Keep in mind the below is just a preview of everything we covered on this episode of our...
How to Market Your Book to the Media

How to Market Your Book to the Media

by Penny Sansevieri | Feb 5, 2020 | Book Marketing Basics, Getting More Media Coverage

When it comes to figuring out how to market your book, one of the best things to happen to any author is some kind of media placement. But media can be tricky, between having the right timing for a pitch, and the pitch itself, working media placements into an overall...
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Recent Posts

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