When it comes to being competitive in publishing, it’s important to know as much about the landscape as you possibly can. In prior blog posts, we’ve already discussed the model in general, but now we’re going to dig a little further. Because...
These days, everyone talks about free content. “Give it away!” they say, but does this really work? Well, yes and no. As with anything, there has to be a strategy. Image via Wikipedia Last Saturday I was on my morning run through our neighborhood and I...
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