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How to Promote a Book 101: Promote Your Brand

How to Promote a Book 101: Promote Your Brand

by Penny Sansevieri | Sep 24, 2020 | Book Marketing Basics

Figuring out how to promote a book the right way isn’t always easy. And if you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand. Or, as a friend of mine says, consumers crave a brand....

What It Takes To Crack The Bestseller Lists (And Why You Might Not Want To)

by Penny | Jul 5, 2011 | Book Marketing Basics

In the past 22 months, we’ve had 11 books on the bestseller list. When I say “bestseller” I mean major lists: New York Times, Wall Street Journal, etc. Still, even after numerous books and a variety of lists, the “list” itself still...

Eight Steps to Successfully Market Your Book Online

by Penny | Jun 29, 2011 | Book Marketing Basics, Social Media for Authors

Now that everyone is hopping online in the hopes of finding their gold online, there are a few things that need to be considered before jumping headlong into an online campaign. Regardless of where you go or how you pitch, you must know your market and understand how...

THE BOOK MARKETING EXPERT NEWSLETTER! Issue #245

by Penny | May 3, 2011 | Book Marketing Basics

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ THE BOOK MARKETING EXPERT NEWSLETTER! A newsletter all about SUCCESSFUL publishing and POWERFUL promotion. April 28, 2011 Issue #245 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ in this issue — Note From The Editor...

THE BOOK MARKETING EXPERT NEWSLETTER! Issue #230

by Penny | Apr 26, 2011 | Book Marketing Basics

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ THE BOOK MARKETING EXPERT NEWSLETTER! A newsletter all about SUCCESSFUL publishing and POWERFUL promotion. September 30, 2010 Issue #230 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ in this issue — Note From The Editor...
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