Figuring out how to promote a book the right way isn’t always easy. And if you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand. Or, as a friend of mine says, consumers crave a brand....
In the past 22 months, we’ve had 11 books on the bestseller list. When I say “bestseller” I mean major lists: New York Times, Wall Street Journal, etc. Still, even after numerous books and a variety of lists, the “list” itself still...
Now that everyone is hopping online in the hopes of finding their gold online, there are a few things that need to be considered before jumping headlong into an online campaign. Regardless of where you go or how you pitch, you must know your market and understand how...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ THE BOOK MARKETING EXPERT NEWSLETTER! A newsletter all about SUCCESSFUL publishing and POWERFUL promotion. April 28, 2011 Issue #245 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ in this issue — Note From The Editor...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ THE BOOK MARKETING EXPERT NEWSLETTER! A newsletter all about SUCCESSFUL publishing and POWERFUL promotion. September 30, 2010 Issue #230 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ in this issue — Note From The Editor...