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How to Market A Book Before It’s Published on Amazon

How to Market A Book Before It’s Published on Amazon

by Penny Sansevieri | May 13, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics, Goodreads Marketing & Promotion, Social Media for Authors

I hear this a lot at conferences I attend, authors wondering how to market a book before it’s published and I love this kind of brainstorming – mostly because it means the author is really trying to plan ahead for their success. The key is timing. Yes, there’s no...
How to Market a Book With a BOGO

How to Market a Book With a BOGO

by Penny Sansevieri | May 6, 2020 | Book Marketing Basics, Marketing Your eBook

Consumers love a deal, which is why eBook promotions, book bundles, and the like really help to push a book to new readers and need to make it into your plan when deciding how to market a book. Which is why I love promotions like BOGOs – buy one, get one or give one,...
How Your Newsletter can get you More Readers, Visibility and Sales

How Your Newsletter can get you More Readers, Visibility and Sales

by Penny Sansevieri | Sep 10, 2015 | Book Marketing Basics

Newsletters seem very 1990’s don’t they? They don’t have the flash of “new media” or the shimmer of a shiny new social media site just waiting to be discovered. What they do have, however, is visibility. In some cases, more visibility than you’re getting on all of...

How To Get More Sign Ups on Your Newsletter List

by Penny Sansevieri | Jan 1, 2015 | Book Marketing Basics

Make sure your subscribe form is visible on your homepage and on every page of your website: Ideally a subscribe form should be on the right hand side of your site, towards the top. Especially if your goal is to increase newsletter signups, you’ll want to be sure this...

Newsletter Publishing Best Practices

by Penny Sansevieri | Sep 12, 2014 | Book Marketing Basics

Welcome to part 2 in this series! Last week you read Why a Newsletter is a Marketing Must. This week we’re covering, newsletter publishing best practices. So, now that you have your newsletter in place, here are a few things that can really help grow your list:...

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