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How to Market a Book with a Virtual Event

How to Market a Book with a Virtual Event

by Penny Sansevieri | Jun 16, 2020 | Booking & Promoting Events

When it comes to learning how to market a book, a lot has changed recently in terms of author events and book signings. We’re all having to get used to virtual events, camera lenses, and planning around kids and spouses being home. If you’re like most authors, you’ve...
How to Get More Media Exposure for Your Book

How to Get More Media Exposure for Your Book

by Penny Sansevieri | Jun 9, 2020 | Getting More Media Coverage

The first thing that authors often ask me is: “How do I get on the Today show?” When you ask this question what you actually want to know are some of the ways to get more big media exposure for your book, especially on a national scale. But if you take a look at the...
How to Pitch Your Book to Big Media Outlets: Book Marketing Podcast Recap

How to Pitch Your Book to Big Media Outlets: Book Marketing Podcast Recap

by Penny Sansevieri | Jun 5, 2020 | Getting More Media Coverage, Podcast for Authors

I often get requests about how to pitch your book to big media outlets, such as national print or televised news. However the problem is that sometimes the folks requesting it aren’t always qualified to be on talk shows or to be giving interviews – it’s nothing...
How to Market Your Book to the Media

How to Market Your Book to the Media

by Penny Sansevieri | Feb 5, 2020 | Book Marketing Basics, Getting More Media Coverage

When it comes to figuring out how to market your book, one of the best things to happen to any author is some kind of media placement. But media can be tricky, between having the right timing for a pitch, and the pitch itself, working media placements into an overall...
5 No-Brainer Networking Tips to Sell More Books

5 No-Brainer Networking Tips to Sell More Books

by Penny Sansevieri | Dec 17, 2019 | Bestseller Essentials, Book Marketing Basics

You probably want to sell more books, right? And you probably know that you need more exposure to make that happen – even if you aren’t sure how to get it. In order to sell more books you need to start doing some smart networking. This is especially true if you’re...
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