In publishing and book marketing today, it seems like there are a million things that an author can/should do to ensure success. There’s always the latest website, social media platform, or book marketing tactic just waiting to be implemented, with the promise to...
I’ve been in this business a long time, and have heard this complaint thousands of times. Authors often tell me their books get great reviews (on Amazon, Goodreads, blogs, etc.), receive literary awards, yet still, the book sales just don’t happen. Authors get...
With all the talk of Facebook, Twitter, blogging and other social media, we often forget how we used to promote a book: locally. Many books that hit big success did so by building a regional buzz. But regional seems a lot less sexy these days and often gets...
Thanks to HARO (www.helpareporterout.com) and similar media leads services, there are media leads out there for everyone, all the time. Media, media, everywhere! The key, however, is to maximize these leads. Often, we think that as long as we respond to them, and give...