Six Book Marketing Mysteries Unraveled to Help You Get Great Reviews and Sell Your Book!
I’ve been in this business a long time, and have heard this complaint thousands of times. Authors often tell me their books get great reviews (on Amazon, Goodreads, blogs, etc.), receive literary awards, yet still, the book sales just don’t happen. Authors get...Why Regional Pitching Can Leverage Big Success
With all the talk of Facebook, Twitter, blogging and other social media, we often forget how we used to promote a book: locally. Many books that hit big success did so by building a regional buzz. But regional seems a lot less sexy these days and often gets...Press Kits Aren’t Dead
There’s been a lot of banter recently about press kits and whether or not they still make sense. Believe me, they do. If you’re going to promote yourself don’t skip this important step. But here’s the key: cute is passé, serious is where...Maximizing Media Leads
Thanks to HARO (www.helpareporterout.com) and similar media leads services, there are media leads out there for everyone, all the time. Media, media, everywhere! The key, however, is to maximize these leads. Often, we think that as long as we respond to them, and give...
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