Press Kits Aren’t Dead

There’s been a lot of banter recently about press kits and whether or not they still make sense. Believe me, they do. If you’re going to promote yourself don’t skip this important step. But here’s the key: cute is passé, serious is where...

Maximizing Media Leads

Thanks to HARO (www.helpareporterout.com) and similar media leads services, there are media leads out there for everyone, all the time. Media, media, everywhere! The key, however, is to maximize these leads. Often, we think that as long as we respond to them, and give...