Reading Time: 6 minutesIt’s one thing to write a book, it’s quite another to truly understand which book marketing strategies get the attention you deserve. Book promotion feels tough, and it is tough – but it’s not impossible. And when it comes to media pitching,...
Reading Time: 7 minutesWanting media to increase your book’s exposure is a great goal. The challenge is finding the right media and going after media that makes the most sense for your book, especially as an indie author. If you ask most book promotion companies, they...
Reading Time: 4 minutesPitching is, to say the least, a tricky walk for most of us. Even as someone who has done media pitching for twenty years, I sometimes still struggle through a pitch, or struggle to keep it short or come up with the best subject line. But aside...
Reading Time: 5 minutesWe recently looked at media, and more importantly how to KNOW your media. Now that you have that under your belt, it’s time to create the perfect pitch. The Spin/Pitch and the HUH Factor How you pitch is almost as important as what you pitch and...
Reading Time: 4 minutesLet’s face it, getting media attention for our business, product, or book can be an amazing way to launch a new product or get some attention for your work. But the problem is that in an age of a 24/7 news cycle, success at media pitching is...