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Secure More Media With 10 Critical Book Marketing Strategies

Secure More Media With 10 Critical Book Marketing Strategies

by Penny Sansevieri | May 15, 2019 | Book Marketing Basics, Getting More Media Coverage, Marketing Your eBook

It’s one thing to write a book, it’s quite another to truly understand which book marketing strategies get the attention you deserve. Book promotion feels tough, and it is tough – but it’s not impossible. And when it comes to media pitching, national and otherwise,...
Getting Big (National) Media for Your Book Promotion

Getting Big (National) Media for Your Book Promotion

by Penny Sansevieri | Feb 26, 2018 | Book Marketing Basics, Getting More Media Coverage

Wanting media to increase your book’s exposure is a great goal. The challenge is finding the right media and going after media that makes the most sense for your book, especially as an indie author. If you ask most book promotion companies, they will tell you that...
Media Pitching 103: Best Pitching Practices

Media Pitching 103: Best Pitching Practices

by Penny Sansevieri | Apr 6, 2017 | Book Marketing Basics, Getting More Media Coverage

Pitching is, to say the least, a tricky walk for most of us. Even as someone who has done media pitching for twenty years, I sometimes still struggle through a pitch, or struggle to keep it short or come up with the best subject line. But aside from all of the pieces...
Media Pitching 102: The Art of the Perfect Pitch

Media Pitching 102: The Art of the Perfect Pitch

by Penny Sansevieri | Mar 30, 2017 | Book Marketing Basics, Getting More Media Coverage

We recently looked at media, and more importantly how to KNOW your media. Now that you have that under your belt, it’s time to create the perfect pitch. The Spin/Pitch and the HUH Factor How you pitch is almost as important as what you pitch and when it comes to...
Media Pitching 101: Know Your Media

Media Pitching 101: Know Your Media

by Penny Sansevieri | Mar 23, 2017 | Book Marketing Basics, Getting More Media Coverage

Let’s face it, getting media attention for our business, product, or book can be an amazing way to launch a new product or get some attention for your work. But the problem is that in an age of a 24/7 news cycle, success at media pitching is trickier now than ever....
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