Media Pitching 101: Know Your Media
Let’s face it, getting media attention for our business, product, or book can be an amazing way to launch a new product or get some attention for your work. But the problem is that in an age of a 24/7 news cycle, success at media pitching is trickier now than ever....Publishing Insiders Wrap-Up: How to Create a Brand-Building Buzz with Media
We had a great show with host Penny Sansevieri discussing how to get great media coverage with special guest Liz Goodgold. About our guest: Speaker and author Liz Goodgold is a fiery redhead with over 20 years of experience in marketing and branding. She is the author...How to Create a Powerful Media List
Building a media list is often tricky. Traditionally PR firms spend a lot of money on yearly subscriptions to online databases that give them access to every media contact in the US and sometimes the world. As a business owner, speaker or author you don’t need...Best of the Web Book Marketing Tips for the Week of October 17, 2011
Let’s take a look back at some of the most useful book marketing Tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include writing popular blog posts, optimizing your website for mobile users, linking your story to a...
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