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How to Promote a Book 101: Promote Your Brand

How to Promote a Book 101: Promote Your Brand

by Penny Sansevieri | Sep 24, 2020 | Book Marketing Basics

Figuring out how to promote a book the right way isn’t always easy. And if you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand. Or, as a friend of mine says, consumers crave a brand....

The Best Ads to Run on Facebook (to Sell More Stuff)

by Penny | Apr 7, 2014 | Book Marketing Basics, Social Media for Authors

Have you ever used the Custom Audiences function on Facebook? The ways this works is if you have someone’s email address (such as a top influencer) you can plug his or her name into the Power Editor on Facebook when you’re creating your ad and it will...

Best of the Web Book Marketing Tips for the Week of March 24, 2014

by Penny | Mar 28, 2014 | Book Marketing Basics, Social Media for Authors

  Here are some hot issues from book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include email marketing mistakes, how to reach readers, Facebook tricks that don’t work, and more. Happy marketing! ************** * Tips...

Best of the Web Book Marketing Tips for the Week of March 3, 2014

by Penny | Mar 7, 2014 | Book Marketing Basics, Social Media for Authors

Discover some great tips and insights from these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include writing email pitches that reporters will read, hosting a successful radio show, selling your book internationally, and...

Best of the Web Book Marketing Tips for the Week of Feb. 17, 2014

by Penny | Feb 21, 2014 | Book Marketing Basics, Social Media for Authors

Get some inspiration from these top book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how Klout can help your marketing, ways your Amazon book description can boost sales, tools for indie authors to find...
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