Figuring out how to promote a book the right way isn’t always easy. And if you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand. Or, as a friend of mine says, consumers crave a brand....
Have you ever used the Custom Audiences function on Facebook? The ways this works is if you have someone’s email address (such as a top influencer) you can plug his or her name into the Power Editor on Facebook when you’re creating your ad and it will...
Here are some hot issues from book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include email marketing mistakes, how to reach readers, Facebook tricks that don’t work, and more. Happy marketing! ************** * Tips...
Discover some great tips and insights from these book marketing tweets, courtesy of bloggers, marketers, authors and others. The topics include writing email pitches that reporters will read, hosting a successful radio show, selling your book internationally, and...
Get some inspiration from these top book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include how Klout can help your marketing, ways your Amazon book description can boost sales, tools for indie authors to find...