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Instagram for Authors: How to Engage More Readers & Avoid Burnout

Instagram for Authors: How to Engage More Readers & Avoid Burnout

by Penny Sansevieri | Mar 14, 2023 | Social Media for Authors

With all the talk around TikTok these days, it’s easy to forget the power of Instagram for authors. And with over one billion monthly active users, it can’t be discounted. I really like Instagram for a variety of reasons. First off, we also can’t talk Instagram for...
The Best Marketing Plans Don’t Waste Any Money

The Best Marketing Plans Don’t Waste Any Money

by Penny Sansevieri | Jan 26, 2023 | Podcast for Authors

Without question, the best marketing plans for authors focus on the right things at the right time. Maybe that sounds obvious? But we talk to a lot of authors that find themselves in a tailspin of not know what to do, so they buy everything they can afford. Or they...
Author Websites: 8 Mistakes That Are Costing You Book Sales

Author Websites: 8 Mistakes That Are Costing You Book Sales

by Penny Sansevieri | Jan 24, 2023 | Author Branding

I often talk about author websites being a must, anyone who is serious about succeeding and building a solid fan base needs one. But what gets overdramatized is that author websites must be flashy or expensive. They don’t. We tend to overcomplicate things when the...
Get More From Your Book Promotions and Marketing Efforts

Get More From Your Book Promotions and Marketing Efforts

by Penny Sansevieri | Jan 19, 2023 | Podcast for Authors

Coming up with clever book promotions and marketing ideas feels like a full time job on most days. And I appreciate that so many authors are getting savvy to the fact that that’s the reality, and I’ve been consulting with a lot of you this year already on...
Quiz: Is Your Amazon Book Page Selling Your Book?

Quiz: Is Your Amazon Book Page Selling Your Book?

by Penny Sansevieri | Jan 12, 2023 | Amazon Updates & Marketing Tips

We talk a lot about the Amazon book page, when I teach at events, in this blog, on our podcast, and it’s not because we run out of things to say – anyone who follows the podcast knows that’s not an affliction we suffer from – but we do it...
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