Instagram for Authors: How to Engage More Readers & Avoid Burnout
With all the talk around TikTok these days, it’s easy to forget the power of Instagram for authors. And with over one billion monthly active users, it can’t be discounted. I really like Instagram for a variety of reasons. First off, we also can’t talk Instagram for...
The Best Marketing Plans Don’t Waste Any Money
Without question, the best marketing plans for authors focus on the right things at the right time. Maybe that sounds obvious? But we talk to a lot of authors that find themselves in a tailspin of not know what to do, so they buy everything they can afford. Or they...
Author Websites: 8 Mistakes That Are Costing You Book Sales
I often talk about author websites being a must, anyone who is serious about succeeding and building a solid fan base needs one. But what gets overdramatized is that author websites must be flashy or expensive. They don’t. We tend to overcomplicate things when the...
Get More From Your Book Promotions and Marketing Efforts
Coming up with clever book promotions and marketing ideas feels like a full time job on most days. And I appreciate that so many authors are getting savvy to the fact that that’s the reality, and I’ve been consulting with a lot of you this year already on...
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