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Best of the Web Book Marketing Tips for the Week of Dec. 23, 2013

by Penny | Dec 27, 2013 | Book Marketing Basics, Social Media for Authors

Here’s a look back at some useful and oft-retweeted book marketing tweets from the past week, courtesy of bloggers, marketers, authors and others. The topics include conducting a Library Thing eBook giveaway, engaging successfully on Twitter, succeeding online,...

Amazon/Goodreads: Why didn’t someone think of this sooner?

by Penny Sansevieri | Mar 28, 2013 | Book Marketing Basics

If you didn’t hear, Amazon is buying Goodreads. In one swoop they’ve captured 16 million readers and 30,000 book clubs. The story broke just an hour or so again so it’s probably too early to tell where this news will take us. My hope is that Amazon...

Publishing Insiders Wrap-Up: The Best of Publishing 2012 – And What’s Ahead for 2013

by Penny | Dec 12, 2012 | Book Marketing Basics, Social Media for Authors

We had a great show reviewing publishing events in 2012, and looking ahead to the New Year, with our guest Amy Collins. About our guest: Amy Collins is the owner of New Shelves Book Distribution, a full-scale book warehousing, sales and fulfillment company selling...

Elements of a Successful Marketing Plan

by Penny | Dec 8, 2010 | Book Marketing Basics, Social Media for Authors

Most of us wouldn’t cook an entree for the first time without following a recipe, and having a marketing plan for your book can make the difference between success and falling flat. The plan establishes how you will find and reach your audience and sets a budget...

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