Guest post by Jeff Rivera: Character Appeal Once you’ve compared your book to similar novels, you’re ready to take the next step in identifying your target audience. This step should be simple since it’s something that only you, the author, would...
Guest post by Jeff Rivera: Stop Marketing! Know your target audience. This is the single most important part of gaining success online. You have to know who your audience is. If Willie Nelson gets on stage at a rap concert, he’ll probably get booed off. If...
Guest post by Jeff Rivera, founder of How to Write a Query Letter Your voice must be heard. There is no greater way to do this than to write a book. If you’ve ever given any thought to seriously landing an agent or being published, I’d like to offer a few...
You just built your repertoire of celebrities, young and smaller celebrities, and have also added a publicist or two to your contacts. Now what? To break into this industry you literally have to use every opportunity you can, but sometimes, all you have to do is ask....
It seems like, nowadays, nothing sells faster than celebrity books. Movie stars, performers, and even reality TV stars, are getting book deals left and right. So, somewhat obviously, this seems like a great opportunity for authors who want to break in. If you are...