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Publishing Insiders Wrap-Up: Secrets to Creating Childrens’ Book Apps

by Penny | Feb 8, 2012 | Book Marketing Basics

We had a fantastic show with guest Karen Robertson about what authors need to know to develop a children’s book app. About our guest: Karen Robertson is a children’s author who turned her book, “Treasure Kai and the Lost Gold of Shark Island,”...

Publishing Insiders Wrap-Up: Lead Without Followers with Dave Ursillo

by Penny | Jan 25, 2012 | Book Marketing Basics

We had a great show with guest Dave Ursillo on cultivating a personal leadership style. About our guest: Dave Ursillo’s book, Lead Without Followers: How to Save Our World by Radically Redefining the Meaning of Leadership, teaches people how to become...

Publishing Insiders Wrap-Up: Special Guest Chris Brogan on Google+

by Penny | Dec 7, 2011 | Book Marketing Basics, Social Media for Authors

We had an informative show with social media expert Chris Brogan, who discussed Google+ and why it matters. About our guest: Chris Brogan is an author, journalist, marketing consultant, and frequent speaker about social media marketing. He is president of Human...

The New PR: Secrets to Turning Fans into Evangelists

by Penny Sansevieri | Nov 14, 2011 | Book Marketing Basics, Social Media for Authors

Twelve years ago when I was first in business it was unclear whether blogs would even make a dent in news and communication. Back then, if you wanted to get your book out you had to market to radio, TV, and print publications otherwise your message would die quietly...

10 Ways Your Friends Can Help You Sell More Books

by Penny | Oct 10, 2011 | Book Marketing Basics, Social Media for Authors

Guest post by Brett Duncan: Why is it so awkward to ask friends to help you out? I don’t have the answer. I just know that it’s never easy. Which makes no sense, because friends should be more than willing to help out. Especially if you just launched a new...
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