How to Monetize “Free”

These days, everyone talks about free content. “Give it away!” they say, but does this really work? Well, yes and no. As with anything, there has to be a strategy. Image via Wikipedia Last Saturday I was on my morning run through our neighborhood and I...

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“I had a fortune cookie the other day and it said: ‘Outlook not so good’. I said: ‘Sure, but Microsoft ships it anyway’.” Author Unknown Image via CrunchBase These days, you can’t go into a coffee shop, bookstore, or turn on...