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How to Promote a Book 101: Promote Your Brand

How to Promote a Book 101: Promote Your Brand

by Penny Sansevieri | Sep 24, 2020 | Book Marketing Basics

Figuring out how to promote a book the right way isn’t always easy. And if you’ve ever wondered what motivates people to buy a book, consider this: consumers don’t buy a book, they buy a brand. Or, as a friend of mine says, consumers crave a brand....
15 Book Promotion Ideas to Sell More Books Before 2020

15 Book Promotion Ideas to Sell More Books Before 2020

by Penny Sansevieri | Jul 30, 2019 | Book Marketing Basics, Marketing Your eBook

I’ve pulled together 17 book promotion ideas that are so simple execute, you can definitely count on them to help you sell more books before the end of the year. The holidays will be here before you know it, and let’s assume even though we’re authors, we...

Host a Video Contest: Tip #19 of 52 Ways to Market Your Book

by Penny Sansevieri | Aug 26, 2014 | Book Marketing Basics, Social Media for Authors

Welcome to Tip #19 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  Want the complete book of tips? Get it here! Host a Video Contest! We all know video is super popular but is there a way you use...

How To Create Viral Content (Really)

by Penny Sansevieri | Jul 10, 2014 | Book Marketing Basics, Social Media for Authors

Want your next blog post to go viral. Here’s a tip: Start with a headline. People open blog posts based on the headline, that’s really key so you have to start there. Headlines cause blog posts to go viral, the blog content, while important is not as key as the...

52 Ways to Market Your Book: Tip #8 – Five Quick Ways to Rev up Your Sites Searchability

by Penny Sansevieri | Jun 10, 2014 | Book Marketing Basics

Welcome to Tip #8 of our 52 Ways to Market Your Book! I hope you’re enjoying these tips and they are helping you sell more books.  So, ready? Here we go! Five Quick Ways to Rev up Your Site’s Searchability 1) Content is king, so are keywords. Find the...
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