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6 Tips for Your Social Media Book Marketing Plan (Infographic)

6 Tips for Your Social Media Book Marketing Plan (Infographic)

by Penny Sansevieri | Jun 24, 2021 | Book Marketing Basics, Social Media for Authors

Social media can be a quick fix for any book marketing plan no matter the size of your online presence — if you know how to use it. It’s free and it can reach readers far and wide, but it can be a dangerous time suck. If you’re wondering how to...
QUIZ: How to Market Your Book on Social Media

QUIZ: How to Market Your Book on Social Media

by Penny Sansevieri | Jan 28, 2020 | Book Marketing Basics, Social Media for Authors

Social media for authors can be tricky; you can’t just take blanket social media advice and assume it works for how to market your book, and your personality type, and the kinds of people you want to reach. So how do you get smart about using social media and figure...
8 Tips for Amping Up Your Book Promotion with Instagram

8 Tips for Amping Up Your Book Promotion with Instagram

by Penny Sansevieri | Jan 16, 2019 | Book Marketing Basics, Social Media for Authors

I’m a big fan of Instagram for author and book promotion because it’s such a straightforward platform to use. Facebook has dozens of features and news stories to compete with; Twitter is insanely fast-paced and not conducive to disappearing for days at a time to meet...
5 Simple Tips for Creating Video Content for Social Media

5 Simple Tips for Creating Video Content for Social Media

by Penny Sansevieri | Apr 11, 2018 | Social Media for Authors

Prep your time and space. Creating video content is actually the fun part, trust me. The real work comes with the preparation. Decide where you’re going to do your video, make sure the lighting is good, make sure the space is clean and relatively clutter free. If...
5 Ways to Use Instagram in your Book Marketing as an Indie Author

5 Ways to Use Instagram in your Book Marketing as an Indie Author

by Penny Sansevieri | Nov 24, 2017 | Book Marketing Basics, Social Media for Authors

As an indie author your book marketing approach should include some social media, and for some genres, it should include a lot of social media! Pew Research Center’s report released at the end of 2016 shows us that: 28% of all U.S. adults use Instagram An estimated...

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