How to Make the New Author Pages on Amazon Work for You
Author pages on Amazon went through a huge overhaul in late December of 2022, but unfortunately, I see too many authors who clearly haven’t updated their pages to accommodate and capitalize on these changes. Gone are the blog updates (which I really loved), and...
How to Promote Your Author Brand with a Press Release
In the past, book marketing and publicity firms often favored doing a press release to promote an author’s brand or their latest release. Mainly because they’re so often used by other industries and news outlets to promote newsworthy stories or...
Using Book Awards and Contests to Maximize Your Exposure
We love book contests, in fact, Penny has judged a few of them, including Writer’s Digest and IBPA’s Benjamin Franklin Awards! So this podcast is both a behind-the-scenes deep dive into book awards and contests, why you’d want to enter your book, and...
What is a Soft Launch Exactly and Should You Do One?
Most of us have heard the term ‘soft launch’ before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? It’s often thought of as a way to dip...
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