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Reuse, Recycle and Repurpose Your Existing Content

by Penny Sansevieri | Sep 18, 2014 | Book Marketing Basics, Social Media for Authors

By now we’ve all heard the endless chatter about Google’s issues with duplicate content. In the past, we could easily re-run pieces in a variety of places. Some experts I know reused articles as many as twenty times, but if you do that now you may find your site in a...

What Can Social Media Do for You?

by Penny | Jul 17, 2013 | Book Marketing Basics, Social Media for Authors

Now that you understand the ability to accurately spread information lightning-fast to many people at one time, how can you get more exposure and publicity for your business, get more people to talk about your book, product, service or brand and sell more of what you...

AME Blog Carnival: Tips and Tricks for Writers and Authors – January 28, 2013

by Penny | Jan 28, 2013 | Book Marketing Basics, Social Media for Authors

Welcome to the January 28, 2013 edition of tips and tricks for writers and authors. We have a great mix of posts on self-publishing, book marketing, writing and book sales. We hope you find these posts insightful and useful!            ...

Cutting Out Amazon.com: Does It Still Make Sense to Sell There?

by Penny Sansevieri | Jun 6, 2012 | Book Marketing Basics

Over the years, I’ve had numerous conversations with authors who totally dislike the Amazon model of selling books. Mostly this refers to the percentage that Amazon takes in order to list and sell a book. With all the scuttlebutt around Amazon these days, this...

The New PR: Secrets to Turning Fans into Evangelists

by Penny Sansevieri | Nov 14, 2011 | Book Marketing Basics, Social Media for Authors

Twelve years ago when I was first in business it was unclear whether blogs would even make a dent in news and communication. Back then, if you wanted to get your book out you had to market to radio, TV, and print publications otherwise your message would die quietly...
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