Creative Ideas for Booking More Author Events
Author events, including signings, talks, Q&As, presentations, and more, are always a great way to build support in your local community, build your fan base, and sell books. But as options for author events have narrowed, with dwindling bookstores and event...
Using Book Awards and Contests to Maximize Your Exposure
We love book contests, in fact, Penny has judged a few of them, including Writer’s Digest and IBPA’s Benjamin Franklin Awards! So this podcast is both a behind-the-scenes deep dive into book awards and contests, why you’d want to enter your book, and...
What is a Soft Launch Exactly and Should You Do One?
Most of us have heard the term ‘soft launch’ before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? It’s often thought of as a way to dip...
Book Distribution Finally Demystified
There’s a lot of confusion around book distribution, and the terminology can be really confusing. So much has changed in recent years and a lot of what authors think they understand about distribution has antiquated ties to what it used to mean if you published...
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