When it comes to marketing, the old adage of “People like what other people like” is so true – especially when it comes to holiday sales. When we’re buying Christmas gifts, we want to know we’re getting the right thing – something the recipient will love. So...
Most authors I work with do, at some point, have their eye on holiday sales. The problem is that they often start on this a bit too late. You may have seen the “Christmas in July” ads and while these advertisements may seem a bit corny and perhaps a bit ill-timed they...
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