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What Can Social Media Do for You?

by Penny | Jul 17, 2013 | Book Marketing Basics, Social Media for Authors

Now that you understand the ability to accurately spread information lightning-fast to many people at one time, how can you get more exposure and publicity for your business, get more people to talk about your book, product, service or brand and sell more of what you...

Facebook: How to Create More Engagement

by Penny Sansevieri | Jan 3, 2013 | Social Media for Authors

When it comes to creating more engagement on Facebook, there are a lot of ideas out there about what to post, when to post and what types of content gets the most shares. But what about caring for your page and your fans? Remember, that while numbers are important,...

Facebook Marketing: How to Make the Most of the Latest Facebook Changes

by Penny Sansevieri | Apr 23, 2012 | Book Marketing Basics, Social Media for Authors

Now that the Facebook changes have gone into effect, let’s take a look at how you can maximize the “new” Facebook Pages. Back with us again is Amy Porterfield who will step us through some of the creative ways to boost your exposure and your page on...

How to Market your Fan Page with the new Facebook Changes

by Penny Sansevieri | Apr 11, 2012 | Book Marketing Basics, Social Media for Authors

As of March 30, Fan Pages on Facebook underwent significant changes. I’ve asked our Facebook expert Amy Porterfield to share some insights into these changes. First up, Amy can you tell us what the biggest difference is with the new Fan Page changes?...

Publishing Insiders Wrap-Up: Special Guest Amy Porterfield – The New Facebook Page

by Penny | Mar 26, 2012 | Book Marketing Basics, Social Media for Authors

Host Penny Sansevieri discussed the upcoming changes to the Timelines for Facebook Pages with social media expert Amy Porterfield in this informative interview. About our guest: Amy Porterfield is a social media strategist and co-author of Facebook Marketing...
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